Athleisure

Athleisure is a fashion trend based on clothing originally designed for athletic workouts. Today many of us try to buy into the fitness of athletes we aspire to, admire, follow, idolise... Through fitness programs at the gym and other clubs, groups and activities  demand for living an active lifestyle is growing. As a result we have seen the creation of activewear. A trend of based on original fitness clothing, but adapted by many fashion brands and retailers to be worn outside of the gym in a more social and relaxed way. Sports and fitness clothing has been steadily moving into mainstream fashion over the years, and our demand seems to be growing stronger each year. We have seen Alexander wang collaborate with H & M with a sports-inspired collection that sold out within hours. Stella McCartney regularly collaborates with Adidas as has Mary Katrantzou.

Athleisure is said to originally come from yoga pants, tights and leggings as a general rule, that look like "athletic wear." Some have termed this style of clothing as fashionable dressed up sweats and exercise clothing.

Over the years gym clothes have been making their way out of the gym and becoming a larger part of people's everyday wardrobes.  This could be partly our desire to no longer be uncomfortable for the sake of fashion, however some accounts describe the athleisure trend growing from women wearing yoga pants. Another suggestion is that the trend came about because people could wear them for multiple occasions without having to change. Convenience plays a big part in the 21st century lifestyle.

We are also embarking on more sports that go beyond the traditional. Water sports and snow sports are increasing in popularity and accessibility, so our demand for practical yet stylish will continue to grow.

Athleisure Fashion Trend 2016

Athleisure is a trend many forecast to grow as our appetite for fitness and fashion appears to be stronger than ever. We would definitely place bets on this trend remaining for the foreseeable future.