(2 min read)Ethical choices are now becoming a factor when we go shopping. Whether it is food, clothing or even that car we are deliberating over. Ethics are no longer a luxury for the wealthy. We now consider buying local, organic or fair trade. What distinguishes these choices? One such publication, Ethica Magazine, focuses on ethical products and provides more information.
The founder Stef Bottinelli has been an editor and journalist for ten years. She's written for several print and online publications, including The Telegraph's Stella Magazine, Possibilia and Mauritius Now. She's also been a guest on several radio shows and podcasts such as BBC Radio London and The Other Woman. Stef's passions are travel, fashion, beauty and nutrition and she wants to spread the word about vegan and cruelty free brands and show people how easy it is to be ethical and fabulous.The number one factor for most remains price, but we are now seeing a shift towards ethical purchases. Ethical consumerism is just as much about supporting the 'good' companies and products, as it is withdrawing support from the 'bad' ones.There are loosely four types of ethical choices we consider:Positive BuyingThis means favouring particular ethical products, such as fairtrade products, energy saving light bulbs, and so forth.Negative PurchasingThis means avoiding products that you disapprove of, such as battery eggs or fuel inefficient cars.Company-Based PurchasingThis means targeting a business as a whole and avoiding all the products made by one company because you have strong beliefs. For example if your are strongly opposed to the use of animal products and skins, you may boycott Adidas for using kangaroo skin to make some types of football boots. Adidas are phasing out the use of kangaroo leather by 98 per cent over 12 months, but will still use small amounts.Fully-Screened ApproachThis means looking both at companies and at products and evaluating which product is the most ethical overall. A good example is Alpro, who distributes organic and non-organic, non-genetically modified, soy-based food and drink products. Alpro are now owned by Danone whose revenue is sizably from dairy products. To continue to buy Alpro milk alternatives you are in fact taking a fully-screened approach.Today most of us in some way consider varying scales of ethical buying. It varies from hardline vegan activism to the consumers that simply want to ensure the suppliers of goods are earning a fair wage. Where on the scale you are is personal choice. It is great that many now take ethical shopping decisions into consideration along with price. There shouldn't be forcible pressure on anyone, as it is always better to lead by example and hope your family, friends, peers and so forth see the benefits of ethical decisions are far and wide. Veganism overall has grown tenfold. This is not a trend but more awareness and seeing the bigger picture. We will look to discuss this in a further post.Fashion is one such area that no longer limits the choice of products. We recently featured in Ethica Magazine's 10 Most Beautiful A/W Vegan Bags article.Along with brands Matt & Nat, Labante London, The Lovely Things and others, Ethica Magazine do a great job reviewing the choices we all have today. And it's not just fashion Ethica Magazine take a look at. There is a comprehensive review of food, beauty, travel and living, along with a news and features section.Ethical choices are no longer a consideration for the minority. It is very much a choice at the forefront for many, not the few.